A majority of entertainment consumers in the U.S. and around the world say movies and television programs too often perpetuate religious stereotypes and that they want to see faith more actually portrayed, according to a groundbreaking new survey. The HarrisX poll of nearly 10,000 entertainment consumers across 11 countries was conducted in collaboration with the Faith & Media Initiative and has received mainstream coverage, including in Variety and NPR.
The poll found that 69 percent of Americans and 63 percent of people around the world who consume entertainment say they believe entertainment perpetuates religious stereotypes. Only 31 percent of Americans say it does not. Further, 82 percent of Americans and 80 percent of individuals around the world say they believe it’s “important that the entertainment industry improves their portrayals of faith to make them more accurate.”
Entertainment consumers also say they want to see more faith themes in movies and TV programs