Amazon is removing Just Walk Out tech from all of its Fresh grocery stores in the US, as reported by The Information. The self-checkout system relies on a host of cameras, sensors and good old-fashioned human eyeballs to track what people leave the store with, charging the customers accordingly.
The technology has been plagued by issues from the onset. Most notably, Just Walk Out merely presents the illusion of automation, with Amazon crowing about generative AI and the like. Here’s where the smoke and mirrors come in. While the stores have no actual cashiers, there are reportedly over 1,000 real people in India scanning the camera feeds to ensure accurate checkouts.
It’s also incredibly expensive to install and maintain the necessary equipment, which is likely why Just Walk Out technology was only adopted at around half of Fresh stores in the US. There have been plenty of frustrating issues for consumers when using this system, from receipts being sent out hours after purchase to completely mismanaged orders. In other words, it took a vast array of sensitive equipment and 1,000 people staring at video feeds to do the job of one or two people sitting behind cash registers at each store. Ain’t modern innovation grand?
There’s also some major privacy concerns here. Remember those cameras and sensors? They are constantly collecting biometric information as people shop. This goes beyond Amazon’s palm-scanning technology, as the cameras and sensors measure the shape and size of each customer’s body for identification and tracking purposes. This led to a class action suit in New York that accused the company of collecting biometric identifier information without properly disclosing the practices to consumers.
The suit says that Amazon ran afoul of the state’s Biometric Identifier Information Law, which requires businesses to tell customers if they are collecting data used for identification purposes. Peter Romer-Friedman, an attorney representing the plaintiffs, told The Seattle Times that “Amazon owes its customers an explanation about how it’s operatin
