Why it’s an awful time to buy a graphics card


Next-gen graphics cards from AMD and Nvidia appear right around the corner, and you don’t want buyer’s remorse on an $800 purchase.

geforce rtx 2080 super nvidia

Brad Chacos/IDG

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If you follow PCWorld’s The Full Nerd podcast, you might know that my general rule of thumb is that you should upgrade your PC’s components when they’re no longer performing as well as you need. Waiting for new hardware tends to be a fool’s game because in the technology world, faster and better things come out at relatively breakneck speed.

If you’re sniffing around for a new high-end graphics card, however, consider holding off on the purchase for a few months. It’s an awful time to buy one right now.

Don’t get me wrong: Current enthusiast-class GPUs like the GeForce RTX 2080 Super and 2080 Ti kick all kinds of ass. But while AMD and Nvidia haven’t announced any new consumer graphics cards just yet, there’s every reason to believe we’ll see new high-end hardware from each over the next few months. Splurging on a $500 graphics card now runs a high risk of leaving you with a severe case of buyer’s remorse in mere weeks.

AMD’s RDNA 2 and “Big Navi”

Radeon graphics cards based on AMD’s upgraded RDNA 2 architecture will be out sometime before the end of the year. “The discrete graphics market, especially at the high end, is very important to us,” CEO Lisa Su stated at a CES roundtable with select journalists, including PCWorld. “So you should expect that we will have a high-end Navi, although I don’t usually comment on unannounced products.”

The RDNA 2 architecture brings real-time ray tracing into the AMD fold for the first time. It also delivers a massive 50-percent improvement in performance per watt over first-gen “Navi” RDNA GPUs found inside the Radeon RX 5700 series and RX 5500 XT. AMD doesn’t currently field any competition to Nvidia’s 4K-capable GPUs, topping out with the $400 Radeon RX 5700 XT. It’s great for 1440p gaming, but it requires visual compromises if you want to step up to higher resolutions.

AMD CFO Devinder Kumar hyped up Big Navi’s potential at the Bank of America Securities Global Technology Conference in early June, saying, “big Navi is a halo product,” and “enthusiasts love to buy the best, and we are certainly working on giving them the best.” Kumar also confirmed that Big Navi will be the first RDNA 2-based product for AMD. Because those next-gen consoles with AMD inside are coming this year, with the Xbox Series X slated for a November launch, this mysterious high-end Radeon graphics card will need to launch before then.

Nvidia’s next-gen Ampere GPUs

Nvidia, meanwhile, just revealed its next-gen “Ampere” graphics architecture in data center form. While some details remain murky, it looks like a doozy of an upgrade.

nvidia a100 gpu Nvidia

The Ampere GPU at the heart of the A100 graphics cards for data centers is called GA100, a teaser video released by Nvidia shows.

AMD’s current Navi GPUs are much more powerful and efficient than their predecessors, and part of the reason was moving to the smaller 7nm transistor process. Nvidia’s Ampere does the same. Current-gen Nvidia graphics cards with the “Turing” architecture were built on a 12nm process, so expect a generational leap forward in performance. Nvidia’s transition from the GeForce GTX 900-series’ 28nm process to the GTX 10-series’ 16nm process resulted in huge performance gains.

Moving to a smaller process lets Nvidia cram in a lot more graphics cores than before, and more cores means more performance. The Moore’s Law is Dead channel on YouTube claims that consumer GeForce GPUs based on Ampere will receive a huge 4X boost in ray-tracing performance, citing confidential sources. Always take rumors with a big pinch of salt—this channel doesn’t have a history for breaking GPU news—but it makes sense for Nvidia to use that extra space to try and maintain the ray tracing lead now that high-end Radeon GPUs and next-gen consoles with AMD ray tracing inside are on the horizon.

I expect to see a decent-to-substantial jump in traditional rendering performance as well. Nvidia’s GeForce RTX 20-series graphics cards got off to a sluggish start despite their ray-tracing innovations, and lackluster improvements in traditional games were a big reason why. “Compared to an overclocked GTX 1080 Ti out of the box, you’re paying a significant price premium for the GeForce RTX 2080 today, with no increase in traditional performance,” we said in our launch day review. Nvidia doesn’t typically make the same mistake twice.

Reading tea leaves and shopping smart

amd radeon rdna2 cooler AMD

Big Navi and RDNA 2 is coming.

Again, neither AMD nor Nvidia have formally announced new high-end graphics cards. But support for unannounced Radeon GPUs, code-named “Sienna Cichlid” and “Navy Flounder,” have begun showing up in recent Linux display driver patches, and DigiTimes says that “AMD and Nvidia [are] set to launch their next-generation GPUs in September.”

DigiTimes has spotty accuracy with iPhone leaks, but tends to have its ear close to the ground for the PC supply chain. The timing checks out compared to past Nvidia maneuvers, too. Typically, you’ll see new consumer GeForce variants a few months after a new architecture gets announced in a pricey data center GPU. The GeForce RTX 20-series will be two years old by September. It’s ripe for an update.

Adding more credence to impending high-end GPU announcements, rumors claim that GeForce RTX 2070 and 2080 GPUs will be going end of life soon. Take rumors with a big grain of salt, but both Nvidia and AMD also recently began bundling free games with their graphics cards, potentially to sweeten the pot to help clear out stock before the new generations arrive.

Listen: Enthusiast-class graphics cards are a significant investment. You don’t want buyer’s remorse after spending $500 to $1200 on a piece of PC kit. But a new breed of GPUs that appear much more potent could be right around the corner, and if you drop your cash now rather than waiting a couple of months, the shine might come off that fresh hardware pretty damned fast.

geforce rtx 2080 super Brad Chacos/IDG

The GeForce RTX 2080 is one of many great graphics cards that you shouldn’t buy right now.

You’ll need to buy a graphics card if you’re building a rip-roaring new gaming PC from scratch, of course. But if you’re upgrading an existing battlestation, sit tight if you can. You’ve got ways to keep the good times rolling with older hardware while you wait. Dialing graphics settings back from Ultra to High can often provide a substantial boost in frame rates, as can lowering the game’s resolution. Overclocking can also help if you don’t mind drawing more power. If you have a solid Internet connection, streaming your games from the cloud with GeForce Now is another option if your chosen titles are supported. There’s a surprisingly robust free tier available.

If you’re looking for anything less than the absolute best gear, this warning probably doesn’t apply. Mainstream and low-end graphics cards with more modest versions of new GPUs tend to appear months after Nvidia and AMD put their best feet forward with enthusiast-class options. That said, current mainstream and low-end graphics cards lack real-time ray tracing capabilities, while it’s likely that all next-gen GPUs will support the cutting-edge lighting technology to keep pace with the new consoles. If you can hold off pulling the trigger on any graphics card purchase for now, you might be better off in the long run—at least if you’re interested in ray tracing. 

If you’re still on the hunt for a great 1080p or 1440p gaming option, our guide to the best graphics cards can point you in the right direction.

Editor’s note: This article originally published on June 9, 2020, but was updated on July 20 to include the embedded video at top and update information throughout.

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.

Senior editor Brad Chacos covers gaming and graphics for PCWorld, and runs the morning news desk for PCWorld, Macworld, Greenbot, and TechHive. He tweets too.

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