Millennials, Gen Xers and baby boomers all ranked the overall economy as the top issue in their presidential pick. Preserving democracy was more likely than housing affordability to weigh on Gen Xers’ and boomers’ minds
— More than nine in 10 (91%) adult Gen Zers say housing affordability is important when considering who they will vote for in the upcoming presidential election, making it the top issue for that generation, according to a new report from Redfin, the technology-powered real estate brokerage.
Gen Zers were more likely to rate housing affordability as an important factor in their vote than any other issue they were asked about, including the economy, abortion and gun rights, preserving democracy and foreign wars. This is according to a Redfin-commissioned survey of roughly 3,000 U.S. homeowners and renters conducted by Qualtrics in February 2024.
Millennials, Gen Xers and baby boomers were all more likely to say the strength of the overall economy was an important factor in their presidential pick than any other issue. Gen Xers and baby boomers also ranked preserving democracy above housing affordability. Still, at least 80% of every generation said housing affordability is an important factor.
All generations were more likely to rate housing affordability as an important factor in their presidential vote than abortion rights or student debt.
| Redfin survey question: Please indicate how important each of the following issues are when considering how you’ll vote in the next presidential election | |||
| Gen Z | Millennials | Gen Xers | Baby Boomers |
| Housing affordability (91%) | Strength of the overall economy (89%) | Strength of the overall economy (94%) | Strength of the overall economy (95%) |
| Strength of the overall economy (82%) | Education (88%) | Preserving democracy (85%) | Preserving democracy (92%) |
| Education (82%) | Housing affordability (87%) | Education (84%) | Immigration (90%) |
| Gun rights (75%) | Immigration (79%) | Housing affordability (83%) | Foreign wars and/or geopolitical conflicts (88%) |
| Abortion rights | |||
