Apple TV Channels FAQ: Hallmark Movies Now is now available



You can buy and watch third-party streaming services right within Apple’s TV app, but support is limited.

Today’s Best Tech Deals

Picked by Macworld’s Editors

Top Deals On Great Products

Picked by Techconnect’s Editors

Table of Contents

Show More

When Apple released iOS 12.3, it refreshed the TV app and added a feature called Apple TV Channels. Channels lets you subscribe to third-party streaming services like CBS All Access or HBO, right from within the TV app. You can watch that content in the TV app, served directly from Apple, without the need to install other apps.

Here’s everything you need to know about which services are available as Apple TV Channels, what they cost, and how they work.

Updated 07/23/20: Hallmark Movies Now is now available for $5.99 per month.

How do I get Apple TV Channels?

To get Channels, your iPhone or iPad needs to run iOS 12.3 or later, and your Apple TV HD or Apple TV 4K needs to run tvOS 12.3 or later. The TV app is also available in macOS Catalina, some new smart TVs, and on Roku and certain Fire TV devices.

apple tv app channels 2 IDG

Update to iOS 12.3 or tvOS 12.3, and you’ll see a list of Channels in the TV app.

How do I subscribe to a Channel?

This part is easy. In the TV app on your iOS device or Apple TV, just scroll down in the main Watch Now tab—a list of channels should be prominently displayed. Most will have a button that says “Try it Free.” Selecting this brings up an in-app-purchase approval screen showing the length of the trial (usually one week) and the recurring subscription price after the trial is over.

When you’re browsing a Channel’s content (see below), you’ll be presented with Try it Free buttons on shows and movies, too.

apple tv channels subscription IDG

Subscribing to Channels is fast and easy, and you don’t have to install any other apps.

How does playback work?

Once you’re subscribed to Channel, you’ll see shows and movies recommended directly in your Watch Now tab. 

As you scroll down in the Watch Now tab, you’ll also see a horizontal list of Channels represented as circular icons. Select one and you’ll see everything available on that Channel (whether you subscribe to it or not).

apple tv app channels3 IDG

You play back shows from Channels directly in the TV app, instead of being kicked out to the service’s own app.

Select a show, and you’ll see an info card showing seasons, episodes, cast and crew, and more, along with a prominent “Play” button. On Apple TV, you might see a different format, something like “Play first episode” and another button for “Add to Up Next.”

If you subscribe to the Channel, you can play content right here, directly, without having to install any other apps. 

What Channels are available, and what do they cost?

Here’s the list of current Channels we know of, along with their subscription price.

All subscriptions are month-to-month with a 7-day free trial. There are no yearly subscription options for Channels.

  • Acorn TV ($5.99)
  • A&E Crime Central ($4.99)
  • Apple TV+ ($4.99)
  • Arrow Video Channel ($4.99)
  • BET+ ($9.99)
  • Britbox ($6.99)
  • CBS All Access ($9.99)
  • Cinemax ($9.99)
  • CollegeHumor Dropout (unknown)
  • Comedy Central Now ($3.99)
  • CuriosityStream ($2.99)
  • Epix ($5.99)
  • Eros Now Select ($3.49)
  • Hallmark Movies Now ($5.99)
  • HBO ($14.99)
  • History Vault ($4.99)
  • IFC Films Unlimited ($5.99)
  • Lifetime Movie Club ($3.99)
  • Moonbug Kids ($1.99)
  • MTV Hits ($5.99)
  • Mubi ($10.99)
  • Nick Hits ($7.99)
  • Noggin ($7.99)
  • Pantaya (unknown)
  • PBS Living ($2.99)
  • Showtime ($10.99)
  • Shudder ($5.99)
  • Smithsonian Channel Plus ($4.99)
  • Starz ($8.99)
  • Sundance Now ($6.99)
  • Tastemade ($4.99)
  • Up Faith & Family ($4.99)
  • Urban Movie Channel ($4.99)

While the new TV app will expand to over 100 countries, the list of available Channels may vary from one region to the next, as will pricing.

Are you wondering how the Channels prices compare to subscribing within each service’s native app, or on the web? We have a comparison guide.

What if I already subscribe to one of these services?

If you subscribe to any of these services, you won’t be able to use your current subscription as a Channel in the TV app. Most of the native apps integrate with the TV app, so you’ll see content in the Watch Now tab, and your shows and movies will appear in Up Next. But you’ll have to have the appropriate app installed, and will be automatically kicked over to it to play content. If you subscribe through an in-app purchase, you’ll be billed by Apple, but if you sign up on the web you’ll be billed by that content provider. In either case, you may or may not be able to make use of Family Sharing.

To get playback directly within the TV app, Family Sharing, and billing from Apple, you’ll need to cancel your existing subscription and re-subscribe through the TV app’s Channels section. You will then need to use the TV app to play back content.

What about Amazon, Netflix, and Hulu?

Netflix does not work with Apple on the TV app at all. Its content does not appear in the TV app in any way—you just have to install the Netflix app and use that.

Hulu is not a Channel—you can’t subscribe and watch directly within the TV app—but the service does support the TV app’s features. So Hulu content will appear in the TV app’s tabs and search, and its shows will populate the Up Next section. You’ll have to have the Hulu app installed in order to play shows or movies, though, and you have to subscribe through the Hulu app or site.

Amazon Prime Video works just like Hulu does: It’s not a Channel, but if you install the app and have a subscription, all the content integrates within the TV app.

Can I buy bundles of services?

So far, Apple hasn’t mentioned any Channels bundles. It would make sense to offer such a thing as the library of Channels grows, but for the time being, they are all à la carte.

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.

  • Apple TV 4K is the most expensive streaming box but there are more than enough reasons to justify the price.


    • 4K movies look fantastic on a supported television.
    • Setup is easier than ever.
    • iTunes movies are upgraded to 4K versions for free.
    • Can serve as a HomeKit smart-home hub


    • No support for Dolby Atmos sound.
    • More expensive than other 4K streaming devices.

Jason has written professionally about technology for over 20 years. His goal is to figure out how complicated technology works and explain it in a way anyone can understand.

FREE Digital Newspaper Subscription!
Sign up for your free digital subscription. The FREE Cape Cod News

FREE Cape Cod News

FREE Cape Cod News

Free Cape Cod News is what's happening in the Cape Cod, U.S and World & what people are talking about right now. Local newspaper. Stay in the know. Subscribe to get notified about our latest news.

Related Posts

Welcome Back!

Login to your account below

Create New Account!

Fill the forms below to register

Retrieve your password

Please enter your username or email address to reset your password.

Add New Playlist